ABC Brings “Doctor Odyssey” Opulence to New York City

ABC is bringing the opulence from their upcoming new show ‘Doctor Odyssey’ IRL with a series of high-end experiences. Spreading the Odyssey’s luxe status to fans in New York City the campaign consists of surprise and delight moments like shopping sprees travel upgrades partnerships with Saks Fifth Avenue trendy hotel pool takeovers and many others.

Some of these experiences include:

From September 17 to October 15, ABC will be setting sail with the ultimate wish fulfillment giveaway. In partnership with Saks Fifth Avenue one lucky winner across the nation will receive a fantasy-inspired Grand Prize featuring luxuries such as a trip for two to New York City a $10K designer shopping spree spa treatments fine dining experiences and a cash prize to help fund the winner’s dream cruise. This national campaign will be amplified on a national scale by Saks Fifth Avenue and ABC affiliate stations across the country.

From September 17 to October 10 ABC and Saks will be collaborating on a 360º campaign that includes exclusive editorial storytelling on Saks.com and robust digital marketing that drives increased awareness for the series. Leveraging the brand’s iconic New York City flagship store on Fifth Avenue Doctor Odyssey will also be taking over five of their eye-catching window displays to depict scenes from the series complete with authentic props and costumes from the set from September 19 to October 2.

Between September 21 and 26 ABC will be collaborating with Gansevoort in New York City and Wave Resort & Spa in New Jersey to take over their pools engaging fans with the upper deck lifestyle poolside. Doctor Odyssey will be providing luxe navy and white-striped towels on every lounge chair branded bags complete with high-end water and snacks as well as self-care items like sunscreen and personal fans. 

Partnering with Expedia Tripadvisor and Uber ABC will be providing travelers and entertainment fans a taste of the opulent lifestyle the show emulates. Between September 22 and October 6 the network will be giving away free upgrades to users nationwide. As travelers book on Expedia they have an opportunity to get a 20% discount on a variety of hotels in New York. With TripAdvisor travelers can enter for an opportunity for $200 off their next booking thanks to Doctor Odyssey and ABC. On Uber and Uber Eats after booking a ride or purchasing a meal users will be able to redeem an offer of $9.26 (representing the 9/26 premiere date) and feel a little more luxury going from Uber X to Uber Black or being able to plus up their next Uber Eats order.

Host or Publisher The Brand Agency