A Simple 2-Step Content Strategy to Earn Trust & Drive Action Faster

In today’s crowded digital world, small businesses and non-profits face the challenge of getting noticed without big budgets. This event breaks down demand generation—a strategic approach to marketing that helps you attract the right audience, build trust, and guide people toward long-term engagement.

Through real-world examples, simple tactics, and a live demo of Google Looker Studio, you’ll learn how to make smarter marketing decisions with data—even if you’re working with a small team.

• How to quickly set up your own 2-step content strategy without overcomplicating it.
• The 4 pillars for earning the trust of the skeptical consumer in 2026.
• The simple shift that reduces no-shows, price-resistance, and the endless follow-up.
• The 3 unspoken questions your audience is asking that almost no one answers.
• What most marketers get wrong about content that's “supposed to” drive action.

**BONUS: Attendees will get 2 FREE plug-and-play resources ($1,100 value) that make it ridiculously easy to get started right away (without the usual guesswork).

ABOUT OUR SPEAKER

Keith Gilmore | Digital Marketing Coach & Content Strategist

Keith helps service businesses in crowded markets become their buyer's trusted voice without gimmicks or pressure.

You may not have seen him in your feed, but since 2008, he's worked mainly behind the scenes helping his clients grow their 6- to 8-figure companies. He's played a key role inside of 2 coaching organizations (one on Inc. 5000's fastest growing).

A former SMBMad speaker & DreamBank speaker, Keith focuses on giving audiences simple, practical ways to build trust early and reduce friction at every step. His work centers on time-tested principles & frameworks that create predictable growth, instead of just chasing the latest trends that come and go.

TIME:

• 7:30 – 8:00AM – check-in, coffee, and networking
• 8:00 – 9:15AM – presentation followed by Q&A

If you aren’t able to join us in person, our sponsor, Live Well Video will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page, YouTube channel and on LinkedIn beginning at 8:00am.

LOCATION: In-person and virtual options available!

• In Person at Dream Bank- 821 E Washington Ave, Madison, WI 53703
• Virtual – LIVE on the Social Media Breakfast Facebook Page, YouTube Channel and on LinkedIn

SPONSORS:

• DreamBank
• Live Well Video
• VEDUB Media | Bryant Vander Weerd
• Melissa Carlson Creative
• Suttle-Straus
• Serendipity Labs
• Talent CPA

NONPROFIT SPOTLIGHT:

Dane Buy Local champions independent businesses in Madison, WI. Established with a clear mission of fostering a resilient local economy,they are driven by a profound passion for building strong communities and connecting consumers with local merchants.

Connect with them at:

• Website: www.danebuylocal.com
• Facebook: DaneBuyLocal
• Instagram: @danebuylocalofficial
• LinkedIn: danebuylocal

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Host or Publisher Social Media Breakfast Madison