A night at Bloomingdale's South Coast to support Alzheimer’s Orange County!

We’re kicking off our Grand Opening weekend at Bloomingdale’s South Coast Plaza with a private shopping event to support Alzheimer’s Orange County. Join us for light bites and a champagne toast courtesy of AnQi. Laugh with us during a special comedy set performed by Laughter on Call. Shop and dance to DJ tunes in our designer boutiques and newly remodeled store. We can’t wait to see you during Bloomingdale's Friends and Family weekend!

Purchase a $25 ticket and receive a $25 Bloomingdale’s gift card to be used during our private shopping event. 100% of ticket proceeds will go to Alzheimer’s OC. *One gift card per ticket purchased.

Alzheimer’s Orange County (AlzOC®) provides support to Orange County families and individuals through brain health and dementia education, care consultations, community resource connections, Adult Day Health Services, residential memory care services, and more.

About Laughter on Call: In 2018, after noticing that her mother had become depressed facing Alzheimer’s, our founder and CEO Dani Klein Modisett had the idea to hire a professional comedian to cheer her up. And it worked! The quality of the end of her mother’s life was transformed, thanks to the connection that was created through laughter. This inspired her to launch Laughter On Call, initially pairing comedians with Alzheimer’s patients and quickly expanding to training for healthcare workers and families in simple comedian’s tools to help mitigate feelings of isolation.

Bloomingdale’s stores and events follow all CDC guidelines and jurisdictional requirements. This event will adhere to current regulations as they evolve.

Host or Publisher Bloomingdale's South Coast Plaza