A New Paradigm for Trait Development: Technology, Diversity, and Scale

As genomics, phenotyping, and data science accelerate trait discovery in soybean and corn, the challenge has shifted from speed to translating discovery into scalable, field-ready innovation.

The Traits Company addresses this gap with a technology-agnostic, product-centric approach to plant genetics. Rather than focusing on a single platform, we identify and advance genetic solutions that deliver measurable agronomic value by integrating target discovery, molecular validation, and field-forward development.

Through a strategic partnership with GDM’s global breeding and commercial network, The Traits Company gains deep access to genetic diversity and applies a true Field-to-Field innovation model, from early discovery to multi-environment validation. This collaboration enables rapid feedback between genetics, breeding, and real-world performance.

This session brings together leaders from academia, industry, and research to examine the opportunities, technologies, and challenges shaping this next phase of scaled agricultural innovation.

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Traits Company