A Good Conversation, Edition 1 — Personal Branding
About this Event
Algorithms change. Platforms evolve. Trends come and go.
But great partnerships are still built the same way, through trust, understanding and honest conversation.
A Good Conversation, Edition 1 is a curated half-day experience designed to bring creators, brand marketers and community builders into the same room to learn from one another, ask the questions that rarely get answered, and build meaningful connections that last beyond a single campaign.
This isn't another conference with back-to-back presentations or polished soundbites.
It's a carefully curated morning of honest conversations, practical insights and genuine networking with people who are shaping Singapore's community economy.
☕ Opening Conversation
Creator Charlene Huang (@aizaiaisteady) joins Hazel Yap (Chief Community Officer, A Good Partner) for an honest conversation about building a personal brand that lasts.
🎤 Inside the Brand Room
Hear directly from senior marketing leaders from DongFeng, a major Chinese automaker expanding in Singapore, alongside Income Insurance and a major financial institution as they unpack how they choose creator partners, what makes collaborations successful, and why some opportunities never move forward.
💡 Practical Creator Insights
Join Christel Goh (CEO, Grow Influence) and creator Scott Van Der Ven (@scottiedabottie) as they share practical advice on creating content that resonates, building lasting partnerships and navigating today's creator landscape.
🤝 Real Conversations
Forget awkward networking sessions. Small-group discussions bring creators, brands and community builders together to exchange ideas, ask honest questions and learn from one another.
Creators & Influencers
Whether you're an emerging creator or an established voice, you'll gain practical insights into how brands evaluate partnerships, how to strengthen your personal brand, and how to build collaborations that go beyond one-off campaigns.
Community Builders
If you've built a community around food, fitness, parenting, culture, travel, the arts or another shared passion, discover how to work with brands in ways that protect your community while creating meaningful value for everyone involved.
Brand & Marketing Professionals
Meet creators beyond their social profiles. Understand what motivates today's community economy, hear directly from creators about what makes partnerships work, and build relationships that lead to stronger campaigns and better outcomes.
Because the best ideas don't happen on stage.
They happen over coffee.
Around the table.
In honest conversations with the people you've always wanted to meet.
Join 60 carefully curated guests for a morning of meaningful conversations, fresh perspectives and new connections.
- Date: Thursday, 1 October 2026
- Venue: Rise Bakehouse, Chinatown, 273 & 275 South Bridge Road, Singapore 058822
- Time: 9:00am - 1:00pm
Places are limited to maintain an intimate, conversation-first experience.
Agenda
🕑: 08:30 AM - 09:00 AM
Guests Registration
🕑: 09:15 AM - 10:00 AM
Keynote Sharing
Host: Hazel Yap | A Good Partner
🕑: 10:00 AM - 10:45 AM
Inside the Brand Room
Host: Amanda Tan | DongFeng SG
🕑: 11:00 AM - 11:45 AM
Personal Branding
Host: Scott Van Der Ven (scottiedabottie)
🕑: 11:45 AM - 12:30 PM
Real Talk
End
Where is it happening?
Event Location & Nearby Stays:
SGD 55.00
