A Different Approach to Marketing Healthcare for Aging Adults with AMA Nash

Value-based care may be a buzz word in the healthcare industry, but how many understand what it means? Why is it so predominant in the industry and most importantly, what does it really do for patients? How can you help them fully understand the services you're offering? And how do you consistently and effectively grow your brand position across the country?

Come discover how one healthcare brand markets to aging adults across the country while building trust and inspiring receptivity to a new approach. Discover an all new approach to healthcare marketing.

In this session you'll discover:
• A proven approach for strategically and successfully building your brand around value -- for companies of any size from start up to midsize.
• New approaches that make clear messaging on complex topics like Value-Based Care easier and more appealing to your prospective patients.
• Inside information on advanced tools that utilize AI to help you be more agile, sophisticated and efficient with marketing strategies and media tactics
• The keys to aspirational marketing that help patience see the impact on quality of life; in small or big ways
• The secrets of an effective marketing team structure, and how to have rewarding agency relationships for high output on a national scale

About The Presenter:

Christina Cober

Christina Cober is a seasoned marketing and communications professional with years of experience leading enterprise-wide marketing, brand management, public relations, and communication strategies. With a master's degree in Corporate and Organizational Communication & Leadership from Northeastern University, Christina has found success in devising creative strategies to build competitive market advantage. As the Vice President of Marketing & Communications at ArchWell Health, she has been overseeing national growth, brand management, and messaging strategies for the rapidly growing national healthcare company. With a collaborative and approachable leadership style, Christina has enjoyed building dynamic marketing teams. Her experience in crisis communications, internal and external messaging, media relations, and public relations has made her a seasoned communicator. Christina is passionate about preserving, enhancing, and extending organizations brands through multi-channel platforms and campaigns focused on social responsibility, philanthropy, and community.

Host or Publisher AMA Nashville