7 Tips for Hiring Your First (or Next) Salesperson

Hiring for sales is one of the most critical decisions in a growing company. The right hire can accelerate growth. The wrong hire can quietly stall it.

In this practical, actionable workshop, Sarah Longley, CRO in Residence at the INSPYRE Innovation Hub, will walk founders and business leaders through a clear framework for making smarter, more confident sales hires.

You’ll learn how to:

• Clarify what you need in place before posting the role
• Write a job description that attracts strong candidates
• Spot quality (and red flags) when resumes start coming in
• Structure interviews that reveal real capability (not just likability)
• Set clear expectations around communication, activity, and performance before making an offer
• Avoid common hiring mistakes that cost founders time, money, and momentum

This session is ideal for:

• Founders preparing to hire their first salesperson
• CEOs and operators who have hired sales before but want better outcomes
• Leaders who want a more structured, repeatable approach to hiring sales talent

Attendees will leave with practical tools and a clearer hiring lens for one of the most important decisions in their business.

Cost: Free to CEO Members/Network; Non-Member/Non-Network- $10

Know what’s Happening Next — before everyone else does.

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Host or Publisher CenterState CEO