5 Tips for Nonprofit Marketing Success: Stretch Your Limited Resources

AMA Madison’s Craft Marketing Series continues on August 29th when Tony Veroeven of AMPED Association Management presents “Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources.”

The event will be held at Garth’s Brew Bar. The event is just $7 for members of AMA Madison, and $10 for non-members. Admission includes one drink ticket.

Register soon--only 40 spots are available! The event begins on Thursday, Sept 29th at 5:30 p.m. CST with networking.

Many thanks to our Craft Marketing Sponsor, Winbound, for coordinating this exciting event!

When you work for a small association, you spin a lot of plates. You may be the event planner, the administrator, the membership coordinator AND the marketer. A marketing team? Forget about it. Resources and budgets are thin — even not existent! Your nonprofit's marketing department may be small, but you need to think big when it comes to marketing!

Resourcefulness and guerilla marketing are the name of the game and bring the most bang for the buck. Association and nonprofit marketing are rewarding, especially when you sell out that event, grow membership or exceed fundraising goals.

Are you spinning plates? Put them down (carefully) and join Tony to learn five tips that help him and his team succeed when expectations are high, and budgets are low.

Tony Veroeven - AMPED Association Management, Director of Sales & Marketing

Tony Veroeven is the Director of Sales and Marketing at AMPED Association Management. Since 2015 he's specialized in marketing, strategic partnerships, membership and client relations, fundraising, development, and engagement.

In 2014, after a 20-year sales career, he joined the American Marketing Association Madison Chapter. He built upon his sales skills and delved into a modern and traditional marketing mix, including print, social, paid and earned media, SEO traffic, and content marketing. Joining AMA helped him immensely in this career transition.

Tony served on the board of AMA Madison from 2014-2022. He was the chapter's President in the 2020-21 Program Year.

Early in his career at AMPED, he oversaw the successful deployment and management of an association's online buyer's guide and community. Under his guidance and leadership, the site's sales increased by 141%, and its traffic nearly quadrupled in three years. Tony has developed and hosted four podcasts and produced another as part of that and other client work. A recent podcast about a niche engineering market reached 12,000 downloads in just six months.

He was recognized as the Wisconsin Society of Association Executives' "2019 WSAE Visionary Award" winner for outstanding leadership and achievement in association management.

In 2022, he earned the highest credential in association management: the "CAE" or Certified Association Executive.

Tony currently serves as an Associate Director of the National Air Filtration Association and Executive Director of the Wisconsin Tavern League Foundation.

Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You'll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsor, Winbound, for curating our speakers and supporting this event.

Cozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/

Host or Publisher American Marketing Association Madison Chapter