#4 OPEN DEBATE: GREENWASHING, Why do companies need to claim green?

In 1985, one company decided to profit off of the environmental fervor that had pervaded the 70s.

They ran a series of ads like the “People Do” campaign, which highlighted how workers were changing landscapes to aid local wildlife. The campaign was such a success that it ran all into the 1990s, and the advertisements even won an Effie advertising award for Eco-Marketing in 1991.

But these commercials had a sinister purpose. One that masked the environmental pollution and destruction of the company that made them.

Today, we’re going to walk thru the corporate responsibility and greenwashing: what it means, how commercials and tactics like the “People Do” campaign work, and why corporations like the one that made those commercials?

We are Seed-Ing and we create change. Some of that change comes thru conversations. We introduce the topic in-depth with, open questions and after so, divide each other into small groups of 4, rotating 3 times and choosing the best answers to expose and debate their applications and share conclusions between all.

Structure

• Welcoming (15 min)

• Panel Discussion: Get into the zone, introduce yourself to topics and subtopics (15-20min)

• Debate on Rotation: Divide into small groups and start debating the 1st premise until arriving at a conclusion, 20' per each (1h)

• Exposing conclusions & Q&A ( 30 min)

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Host or Publisher Seed-Ing