3XE Digital AI - Ireland's Biggest AI Conference

3XE Digital is the premier digital marketing and social media conference in Ireland, bringing together the top minds in digital marketing from across the globe. Since launching in 2015 we have grown massively and average 400 attendees per event, both in person and virtually. What makes this number so significant? Every one of them is searching for ways that digital marketing and social media can help improve their business.

Our previous 3XE Digital Conferences include; 3XE Search, 3XE Social, 3XE Content, 3XE Conversion, 3XE Mobile & Data, 3XE UX & Design and 3XE Paid Ads… to name a few.

Info: Chaired by Anthony Quigley

Info: While strategy sets the direction, education fuels the journey.
It ensures we don’t just use AI faster, but also smarter and more responsibly.
Discover how learning turns “fear of disruption” into “confidence to act.”

Info: Why adopting AI without a clear strategy often leads to wasted effort and low ROI
The role of strategy in identifying where AI can add real value
Common mistakes businesses make when they rush into AI tools
Framework for aligning business goals, AI strategy and resource utilisation
Examples of effective AI utilisation driven by strong strategy
Practical steps to ensure AI adoption is purposeful, scalable, and impactful

Info: Everyone says SEO has changed. They’re half right. What’s actually happened is search has exploded – splintered across platforms, voices, devices, and now AI.
The work hasn’t disappeared. It’s multiplied. So, this talk isn’t about hacks or levels or metaphors. It’s about doing the actual work.
Feed machines what they want. Feed humans what they need. That’s your SEO now

Info: How to get the most out of AI and Paid Search without being duped into doing things you don’t want to do or spending in ways you don’t want to spend
There will be a particular focus on the Google Ads interface and how it is not always engineered to work in your best interests
After this talk, you’ll be able to confidently use AI in paid search with the focus on your goals rather than the goals of the ad platforms

Info: AI is transforming how we create, deliver, and optimise campaigns
The real value comes when we combine efficiency with responsibility
How marketing teams can use AI to work smarter, scale faster, and innovate with confidence, while maintaining transparency, governance, and human creativity at the core

Info: Chaired by Sinead Walsh, Digital Marketing Consultant, Content Plan

Info: Why “posting more” isn’t the same as reaching more: the dangers of AI-generated content overload.
How to shift from posting for algorithms to publishing with purpose.
Three practical pillars for every marketer:
Audience focus over platform chasing (use AI to find where your audience really is).
Plan like a publisher (content pillars + 30-day calendar).
AI as co-pilot, not autopilot (efficiency + authenticity).

Info: Stop wasting hours on admin: See how AI tools like ChatGPT and Zapier can handle emails, scheduling, and reporting with minimal setup.
Real tools for real workflows: We’ll show working examples used by Irish businesses today, no hype, no jargon, just what saves time.
Where to start (and where not to): A practical guide to automating one task this week, and avoiding the distractions that don’t actually help.

Info: While strategy sets the direction, education fuels the journey.
It ensures we don’t just use AI faster, but also smarter and more responsibly.
Discover how learning turns “fear of disruption” into “confidence to act.”

Info: The world of AI in marketing is moving fast, and it’s easy to get lost in the noise. This presentation cuts through the hype to demonstrate how to use AI to drive actual business results. Drawing on lessons from managing an EMEA sales team focused on AI solutions, this talk will provide a candid, two-sided look at AI’s impact.

Explore real-world cases, highlighting how AI is being used to build smarter campaigns, create more personalized experiences, and gain a competitive edge.
Dive into the internal transformation, sharing practical insights on how my own team has leveraged AI tools to enhance productivity, accelerate innovation and supercharge our sales and marketing efforts.

Learn more about making AI a powerful force for growth in your own organization.

Know what’s Happening Next — before everyone else does.

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Host or Publisher 3XE Digital