24 Hours at Daytona

Name: 24 Hours at Daytona
Start: 2026-01-24T09:00:00-05:00
End: 2026-01-25T15:00:00-05:00
Location: Daytona International Speedway, Daytona Beach, FL 32114, United States

Schedule

Sat, 24 Jan, 2026 at 09:00 am to Sun, 25 Jan, 2026 at 03:00 pm

UTC-05:00

Location

Daytona International Speedway, Daytona Beach, FL 32114, United States | Daytona Beach, FL

Experience one of motorsport’s most iconic endurance races from the heart of the action as Lamborghini returns to Daytona for the start of the 2026 IMSA season.
Step inside the world of professional endurance racing with exclusive access curated by Lamborghini Squadra Corse. As a VIP guest, you’ll witness the 24 Hours at Daytona from unparalleled vantage points, enjoy elevated hospitality, and immerse yourself in a weekend defined by precision, performance, and nonstop adrenaline.
EXCLUSIVE
Access to the Lamborghini Squadra Corse hospitality suite with panoramic viewing.
INDULGENT
Chef-prepared meals and an open bar throughout the weekend.
IMMERSIVE
Guided garage and pit lane tours, offering a behind-the-scenes
look at team operations.
SEAMLESS
Dedicated Urus SE shuttle transport around the Speedway
BONUS
$100 merchandise voucher
PRIORITY
Private Lamborghini Squadra Corse parking
THRILL
Urus SE Hot Lap available Saturday morning for guests looking to experience the action firsthand. Space is limited and allocated on a first-come basis during on-site sign-ups.
ITINERARY
Saturday, January 24, 2026
9:00 AM: Lamborghini Lounge Open
9:00 AM-11:00 AM: Breakfast
12:00 PM-2:00 PM: Lunch
12:15 PM-1:15 PM: Pre-Race Activities (Open Grid and Fan Walk)
1:30 PM-1:40 PM: WeatherTech Championship Formation Laps
1:40 PM: Race Start, 64th Rolex 24 at Daytona
5:00 PM-6:00 PM: Aperitivo with Lamborghini Executives at the Lamborghini Lounge
6:00 PM-8:30 PM: Dinner
8:30 PM: Lamborghini Lounge Closed
Sunday, January 25, 2026
8:00 AM: Lamborghini Lounge Open
8:00 AM-11:00 AM: Breakfast
12:00 PM-2:00 PM: Lunch
1:40 PM Race Finish, 64th Rolex 24 Hours at Daytona
2:00 PM: Podium Ceremony
3:00 PM: Lamborghini Lounge Closed