2026 New Mug Sign Up
Schedule
Fri Dec 05 2025 at 12:00 pm to 07:00 pm
UTC-06:00Location
1025 Owen Street, Lake Mills, WI, United States, Wisconsin 53551 | Lake Mills, WI
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Our mug club sign up begins the Friday after Thanksgiving (Black Friday) and, this year, goes through Sunday, January 4, 2026. Those interested in becoming a member can sign up, once per day during that time, for themselves at our Tasting Room on Owen Street. Sign ups must be in person; no purchase is required.On Friday, January 9, we will hold a drawing between 7 to 9 pm for new inductees. We literally cut up the signup sheets, toss them in a huge mug and draw winners, who must be present to be inducted. In the past, we have added 5 to 7 members per year. If a name is drawn and the person is not present, we draw another name to fill the spot!
Each Mug Clubber gets:
• Approximately a 20oz pour in a hand-made Bruce Johnson Mug Club Mug for the same price of a 12oz or 16oz pour (excludes Anniversary releases)
• $1 off any full pour on Mondays (aka Mug Club Mondays)
• $1 off growler fills, year-round
• A free beer when/if your name is drawn for the Daily Draw (generally at least once per year but, if you’re lucky, more)
• To take home your previous collectible mug at the end of the membership year
• First dibs at signing up for the next year’s mug club
• Other special perks as they come up, like specials or early access to beers, etc.
• You also get the awe and admiration of non-mug clubbers, to become part of a close-knit fraternity and, occasionally, receive some respect from the brewery staff. Heck, Rob may even call you by your name if you take a drink right in front of him and he squints long enough!
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Where is it happening?
1025 Owen Street, Lake Mills, WI, United States, Wisconsin 53551Event Location & Nearby Stays:
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