2026 BBB Industrious Women's Summit (IWS) San Diego
About this Event
Women are no longer waiting for a seat at the table. They are building the table.
Yet intentional spaces designed to fuel their leadership, sharpen their strategy, and expand their networks remain limited. The BBB Industrious Women’s Summit (IWS) was created to change that—bringing together powerhouse speakers, hands-on workshops, and real-world strategies tailored for women making bold moves in their careers and communities.
For eight years, the BBB Industrious Women’s Summit has championed women in the trades and beyond, bringing together industry leaders, content experts, and visionary sponsors to support and elevate women across industries.
Agenda
🕑: 08:00 AM - 08:45 AM
Breakfast & Networking
Info: Join us for the perfect opportunity to connect with fellow attendees before you kick off the day! Registration begins at 8 a.m., giving you ample time to beat the traffic, enjoy a light breakfast, visit exhibitor booths, and network.
🕑: 08:00 AM - 05:00 PM
Interactive Art Experience - The IWS Collective Canvas (All Day Experience)
Host: Jill Stephens | Inside Out Art Studios, Owner- Artist
Info: Creativity has a way of bringing people together in ways words cannot. Throughout the day, artist and Inside Out Art Studios Founder Jill Stevens invites you to become part of a collaborative art experience where every attendee contributes to a single, one-of-a-kind masterpiece. Stop by, add your unique touch, and help create a lasting reflection of the creativity, connection, and community that define the Industrious Women's Summit. Because the most meaningful works of art, just like the strongest communities, are created together.
🕑: 08:45 AM - 09:00 AM
Welcome Remarks & Introduction
Host: Samantha Scholl | BBB, Vice President, Innovation
🕑: 09:00 AM - 09:40 AM
Session | Negotiation Strategies that Build Careers & Million Dollar Partners
Host: Amber Tarrac | FounderFuego®, CEO
Info: Every opportunity begins with a conversation, and every conversation is a negotiation. Whether you're advocating for a promotion, negotiating your salary, pricing your services, securing funding, building strategic partnerships, or asking for the resources your team needs, your ability to negotiate directly impacts your career, your business, and your long-term success.
In this engaging, interactive session, Amber Tarrac shares the practical negotiation strategies she has used throughout her career to negotiate executive compensation, consulting agreements, vendor contracts, funding opportunities, corporate partnerships, and complex business relationships. Rather than relying on scripts or high-pressure tactics, you'll learn to negotiate with preparation, clarity, and confidence while building stronger relationships and creating better outcomes.
Through real-world stories, live audience participation, and volunteer hot-seat coaching, you'll leave with practical tools.
🕑: 09:45 AM - 10:30 AM
Keynote | Powering the Next Era
Host: Patrina Wisdom | Pure Abundance Inc., Founder CEO
Info: Women have spent decades learning how to survive, perform, produce, and prove. Many have become incredibly successful as a result, but success has often come at a cost. Behind the titles, accomplishments, businesses, and leadership roles, many women carry invisible workloads, chronic stress, over-responsibility, and burnout, holding everything together while quietly abandoning themselves in the process. In this powerful keynote, Patrina Wisdom explores the leadership evolution happening in real time as women move from hustle and hyper-independence into a new era defined by sovereignty, self-authority, emotional intelligence, sustainable success, strategic leverage, and embodied leadership. Blending compelling storytelling, practical insights, and a future-focused view on emotional intelligence and artificial intelligence, Patrina challenges women to rethink what success is costing them and what becomes possible when they stop trying to do more and start leading differently.
🕑: 10:35 AM - 11:15 AM
Panel | Breaking Barriers. Building Legacies: Women Leading in the Trades
Host: Talena Handley | Girlie Garage, Founder & CEO
Info: From plumbing and HVAC to electrical, automotive, and other skilled trades, women are building thriving businesses, leading teams, and reshaping industries where they've long been underrepresented. Join this inspiring panel as they share the lessons they've learned, the barriers they've broken, and the leadership strategies that have fueled their success. Whether you're growing a business, advancing your career, or exploring opportunities in the skilled trades, you'll leave with practical insights, fresh perspective, and the confidence to build what's next.
🕑: 11:20 AM - 12:00 PM
Session | PI vs. AI: Unlocking the Human Skills AI Can't Replace
Host: Vanessa Elle Wilde | The Play Lab, Founder
Info: What if your greatest competitive advantage isn't artificial at all? Through laughter, interactive games, and a little friendly experimentation, you'll discover how curiosity, creativity, adaptability, and connection are the very skills that set humans apart. You'll leave energized, inspired, and ready to embrace the one intelligence AI can never replace: yours.
🕑: 12:00 PM - 01:00 PM
Lunch & Exhibitor Booths
🕑: 01:05 PM - 01:35 PM
Breakout | What They Don't Tell You About Success: An Honest Conversation
Host: Jennifer Barnes | Optima Office, Inc., CEO
Info: What They Don't Tell You About Success: An honest conversation about resilience, reinvention, and the decisions that shape exceptional leaders. Success is rarely a straight line. Join accomplished business owners Jennifer Barnes and Felena Hanson for a candid conversation about what it really takes to build, scale, and lead successful companies. Together, they'll pull back the curtain on the moments no one talks about, the setbacks that tested them, the resilience it took to keep moving forward, and the lessons that only come from living the journey. Expect honest stories, practical wisdom, and the kind of conversation that reminds you success isn't about having all the answers. It's about having the courage to keep going.
🕑: 01:05 PM - 01:35 PM
Breakout | Nutrition Strategy as a Business Asset
Host: Jessica Leibovich | The Divine Body Blueprint, Founder
Info: The way you fuel your body shows up in your business. It affects your energy, focus, confidence, communication, and the way you show up every day. In this session, you'll learn how to implement a practical nutrition strategy that becomes a true business asset and can be tailored to your health goals, dietary needs, and busy lifestyle. No rigid rules or one-size-fits-all plans, just a sustainable approach you can actually maintain. When you consistently feel your best, you think more clearly, perform at a higher level, and bring a stronger presence to every room you walk into.
🕑: 01:45 PM - 02:15 PM
Breakout | LinkedIn Like a Leader: Build Your Brand. Expand Your Influence
Host: Kathryn E. Nuñez | Revenue Alchemy, Founder
Info: LinkedIn is not a place to post and pray. It's where your next opportunity, whether that's a client, a promotion, or a room full of people who finally see what you bring, is already looking for someone like you. In this session, you'll learn how to turn your profile and posts into a real system for visibility, without pretending to be someone you're not. This is for the woman who's done being invisible on the one platform built for her expertise to be seen. You'll walk away knowing exactly what to post next Monday, and why the right people will finally stop scrolling past you.
🕑: 01:45 PM - 02:15 PM
Breakout | Confident Money Decisions. Rooted In Values.
Host: Kim Pike Walters | KPW Financial Coaching, LLC, Founder
Info: Money is one of the clearest reflections of what we value, but are your spending decisions aligned with what matters most? In this interactive session, you'll identify your top values, reflect on whether your current spending supports them, and discover how leading with your values can help you make more thoughtful, confident financial decisions. You'll leave with a clear action you can take right away to better align your money with what matters most.
🕑: 02:20 PM - 02:50 PM
Breakout | Authentic Selling- Path to Sustainable Profits
Host: Terri Maxwell | Shift/Co, Public Benefit Corp, Founder
Info: One of the most challenging aspects of running any business is generating sales. Most founders waste thousands of dollars and tons of time trying to get people to buy. It doesn't work. Authentic Selling throws away the uncomfortable, and often inauthentic, techniques that rarely deliver results. Designed from decades of experience successfully growing businesses, this proven methodology shows you how to sell in a way that is authentic, genuine, and even fun, while creating demand and having conversations that naturally convert into sales.
🕑: 02:20 PM - 02:50 PM
Breakout | Network Like a Human & Close Like a CEO
Host: Lauren Paige | Transformational Coaching & Speaking, CEO
🕑: 03:00 PM - 03:20 PM
Session | From Hustle to Harmony: Movement for Changemakers
Host: Latoya Mckelvin-Westpoint | Movement Matters Collective
Info: Step away from the need to be perfect and drop into the need to be YOU. Through an integrated 20-minute embodied mindful movement experience, you'll weave together nervous system regulation, breathwork, and dynamic somatic flow to awaken your mind, spark joy, and cultivate genuine connection with the changemakers around you. You'll leave feeling truly present, fully energized, and ready to lead the next era.
🕑: 03:20 PM - 03:50 PM
Session | Off Your Plate: Practical AI for the Woman Already Doing Too Much
Host: Maresa Friedman | Strategy Solved / Executive Cat Herder
Info: Most of us have been told AI is the future, then handed a giant, intimidating list of tools we'll "get to someday." Maresa Friedman throws that out. Instead, she shares the small, practical ways she's woven AI into her real life, across work, growth, home, and everything in between, to take busywork off her plate and protect her energy. No coding, no jargon, no pressure to overhaul anything. Just practical tools you'll actually start using before you get home.
🕑: 03:50 PM - 04:00 PM
Closing Remarks
Host: Samantha Scholl | BBB, Vice President, Innovation
🕑: 04:15 PM - 05:00 PM
Happy Hour Sponsored by Above Board
Host: Nicole Slone | Above Board, Founder & CEO
Where is it happening?
Event Location & Nearby Stays:
USD 33.85 to USD 268.61
