2025 CPAL Fall Programs - Using Instagram to Promote Artists’ Legacies

Using Instagram to Promote Artists’ Legacies with Robin Cembalest

This workshop, created for artist estates, foundations, and other legacy-based organizations, offers best practices for a mission-based Instagram strategy that helps achieve long-term goals.

In her presentation, Robin will show how scholars, advocates, and legacy organizations are using Instagram to build visibility and thought leadership, reshaping canons and helping to establish new, global art histories where the former periphery comes center stage. She’ll review the latest Instagram updates and how to use them, and discuss the challenges that art professionals face in the current moment.

About the Instructor:

Respected journalist, influential Instagrammer, and the former longtime editor of ARTnews, Robin Cembalest trains art professionals how to communicate effectively about themselves, their work, and their projects. She teaches writing, social media, public speaking, and other essential skills across the art industry. An early art-world adapter to social media, Robin has built a specialty in career development for the digital era, helping institutions and individuals to create and implement organic content strategies. She works often with clients and advocacy groups in the nonprofit sector, including the Ford Foundation Gallery, the Art Dealers Association of America, the Dedalus Foundation, and various artist estates and artist-endowed foundations.

A mentor to generations of emerging writers, Robin now helps visual artists to express themselves in her workshops at schools, residencies, and local arts councils. She is a faculty member of the School of Visual Arts, an adjunct assistant professor at Columbia University School of the Arts, an instructor in the Bronx Museum’s AIM program, and a coach at Creative Capital. Widely published in the art and mainstream press, Robin is best known today as @rcembalest, handle of her popular Instagram.

For more info, visit cpal-info.com

Host or Publisher Center for the Preservation of Artists' Legacies