2025 asi International Television & Video Conference

Our overarching theme this year will reflect that we are now a quarter through the 21st Century and in a time of rapid and accelerating change. With these changes driven by technology, legislation, consumer behaviour and advertisers’ objectives, where will the measurement and data industry need to be in 2030?

Our joint session focusses on issues of common interest to the media and measurement community.

Media convergence is nothing new, but growing cost pressures are bringing in a new era for the way audience measurement is delivered and how the data collected is used and managed responsibly. We’ll be highlighting the latest innovations in cross-industry collaboration and the re-evaluation of data stewardship that underpins them. When it comes to measurement, does AI represent beauty or beast?

We’ll be unpacking the implications of the European Media Freedom Act and reviewing the progress of the Audience Measurement Coalition in securing the future of measurement. The debate provoked by our two recent podcast panels on Measurement in 2030 will conclude with the final panel examining the future role of industry currencies being recorded live on stage in Copenhagen.

What are the benefits and downsides to broadcasters using YouTube to distribute their content? With measurement expanding to cover the global SVOD and AVOD platforms, what are we learning about how broadcast and streaming, linear and on-demand are both collaborating and competing?

What are the latest trends in content? As streamers lean ever more into sports, are we at a tipping point in the ‘broadcastification’ of the global platforms? In terms of delivery, is the end of ‘broadcast’ TV inevitable and how far away is the universal adoption of IP delivery? What are the implications in terms of digital exclusion and environmental impact?

With Origin in the UK now delivering data to its members, what are advertisers learning about their cross-platform video campaigns and what are the implications for cross-media campaigns in other markets? As broadcasters lean into outcome measures, we’ll be taking stock of initiatives like Project Lantern. The advertising opportunities promised by CTV and HbbTV continue to develop whilst moves towards cross-platform ad measurement is driving progress towards the adoption of universal ad ID systems.

As a number of countries launch cross-platform post-campaign evaluation systems, how are these being received in the marketplace? How can the buying of TV campaigns be made easier? Are we moving inevitably from TVRs to impressions?

What skills and organisational structures are needed to ensure that measurement can survive and thrive in the 2030s? What will be the relationship between researchers, statisticians and data scientists? Is the future of data synthetic and how can (or should) AI help? Must measurement move beyond simple measures of exposure and duration?

We’ll be highlighting audience measurement solutions that are pushing boundaries in the delivery of total video measurement, leveraging the combined power of panel and census data. These showcase significant advances in making panels more representative, cost-efficient and relevant.

Can currencies shift methodology mid-flight without market turbulence. Is the future panel-first or big-data centric? As auditing moves centre-stage, how can the industry ensure that hybrid solutions are transparent and understood?

Join us at this year's venue hotel, the Radisson Blu Scandinavia Hotel, Amager Boulevard 70, 2300 Copenhagen S, Denmark. We have arranged a discounted rate for conference attendees, and this is available for 3 nights pre- and post-event for those who may wish to extend their stay. Rates and dates are, as always, subject to availability so make sure you book early!

You must use the dedicated booking link below to guarantee your booking and take advantage of the discounted rate. The discounted rate is offered until 26th September (but, again, this will depend on availablity). You are able to make changes to your reservation until 28th October.

Rate per night (including buffet breakfast, wi-fi and tax):

Single occupancy: DKK 1695 (approx €227.27)

Please remember, the booking offer is subject to availability. If you plan to stay with us at the conference hotel, we recommend you book early to secure your accommodation at the reduced rate. Don't leave it too late! You MUST book using the link below:

If you have any difficulties or special requests relating to your accommodation booking, please contact the hotel direct:

Email: [email protected] and quote Reference MB831141

Cancellations received by asi in writing on or before Friday 26th September 2025 will receive a refund of the fee paid minus a £110.00 administration charge. For cancellations made after this date, no refund will be made. You may send a colleague in your place if you are unable to attend. Please if you need to cancel and/or to provide details of your replacement. Please note that no-shows will be charged the full rate.

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