2024 MarkTech Conference

COLUMBIA BUSINESS SCHOOL
DECEMBER 13-14, 2024
645 130th Street, New York, NY | Geffen Hall
CALL for submissions is COMPLETED | PROGRAM to be posted by October 21, 2024

Organizers: Bernd Schmitt (Columbia Business School) and P.K. Kannan (University of Maryland), and Gerrit van Bruggen (Rotterdam School of Management, Erasmus University)

The inaugural 2024 MarkTech Conference will bring together international scholars to share their research around the intersection of marketing and technology. Papers and presentations will address market, consumer, and competitive issues related to any technology, from more established areas of digital marketing, including user generated content, search and digital platforms, to the emerging impacts of AI, virtual reality, metaverse, robotics, NFTs, livestreaming and many others. In addition to academic presentations, the conference will also feature an executive panel discussing current practices and challenges in managing marketing-related technologies.

Collaboration with MarkTech: The Journal of Marketing and Technology

The conference will be in collaboration of the launch of , a new and innovative journal in the academic marketing field, both in terms of its editorial style and its content. Using a variety of formats, the journal will focus on rapid publication of research on various cutting-edge technologies that are affecting marketing.

The goal of the conference will be to bring together scholars to share their insights and receive feedback on their current research efforts in order to craft compelling submissions to the inaugural issues of the MarkTech journal or other journals.

Content Areas

Accepted submissions include a wide variety of marketing and technology issues that include empirical and conceptual efforts, across strategic, behavioral and modeling-focused methodologies.

Researchers will come together at the conference to hear from each other, as well as from senior executives from brands and agencies, to share their initial findings, consider practical applications and challenges from business, and provide each other feedback to improve the rigor of their eventual submissions to MarkTech or other journals.

Accomodation

There are prefered Columbia University hotels which offer discounted “Columbia rates” by calling the hotel and asking for the Columbia University rate as an invited conference speaker. We recommend The Arthouse and The Lucerne which are near each other on the Upper West Side and are about a 15-minute car ride to campus.

For further information and questions on the conference please email globalbrands(at)gsb.columbia.edu.

Banner image created on Adobe Firefly via this prompt:

A banner image that shows a network of emerging technology icons (artificial intelligence, augmented reality, virtual reality, blockchain technology) and how they are interconnected with consumers and the businesses and stores that are utilizing them for marketing experiences.

Host or Publisher Columbia's Center on Global Brand Leadership