2024 CPAL Class - Digital Asset Management for Artist Legacy Goals

CPAL Class - Digital Asset Management for Artist Legacy Goals

This class will discuss how digital and analog content coexist to support internal and external points of contact for visual artists and artists’ estates. Participants will take away tactics, strategies, and goals for navigating the complex process of digitization as well as digital legacy management at large.

Class title: Digital Asset Management for Artist Legacy Goals

Instructed by: Cameron Sterling

Time: November 13, 3-5pm

Tickets available: CPAL’s website & Eventbrite

In this two-hour slot, the class will break down as follows: a comprehensive lecture with 30 minutes reserved for Q&A.

Subjects to be discussed:

• Artwork, ephemera (archives), and technical processes / best practices 
• Selecting and structuring digital record systems 
• Maintaining master digital copies of analog artwork
• Internal and external audiences (internal - back-end/administrative vs. external - public-facing, presentation)
• Facilitating appraisals, acquisitions, and generational handoff
• Distributing digital content - marketing and licensing (descriptions, use restrictions, etc.) 
• Record keeping options - data storage options, costs (time, money and environmental impact), formats, file size
• Risk management of data loss and security
• Institutional knowledge

About the instructor:

Cameron Sterling provides content services and strategies to individuals and organizations for digital and physical spaces.With over two decades of experience with content projects Cameron understands why content matters to audience groups and the people who make it.As an external consultant he is experienced at seeing outside the box content opportunities and solving content challenges with an insightful and open minded approach. This often translates for his clients to improved sales, engagement, and customer experiences with a brand.Before starting his content strategy consultancy in 2017, Cameron worked with three significant emerging media projects; a national niche online publication in 1998-2001, an iPad app for a premium art content foundation in 2014-2015, and a new-to-market online stock content brand in 2016-2017. Cameron has also worked with many visual content creators including three with six decades of work whose legacies transitioned beyond their lives.Over his career he has worked with Richard Avedon, Hiro, Ellen Graham, The Richard Avedon Foundation, Adobe Stock, Hamiltons Gallery, Pace/MacGill Gallery, The Museum of Fine Arts Boston, The J. Paul Getty Museum, The Norton Museum, and many other notable photographers, galleries, and museums since 2003.He has also served on the board of the American Society of Media Photographers Connecticut chapter since 2020 where he supports mid-career and emerging photographers.Previously Cameron earned a BA in commercial photography at Brooks Institute in Santa Barbara, a history BA at Kenyon College, and studied at the School of Visual Arts in New York.Using his extensive knowledge of photography, photographers, and photography markets Cameron has given ASMP live presentations and webinars.

For more info, visit cpal-info.com

Host or Publisher Center for the Preservation of Artists' Legacies