2023 AMA NEO Annual Market Research Conference

2023 AMA Northeast Ohio Market Research Conference

For more than 25 years, market research professionals from all around the region have come to Northeast Ohio for a full-day conference covering the latest developments and best practices in the market research field. This year will be no different. Join a dedicated group of research professionals and leading experts in the industry on Thursday, May 11, to talk strategy, tools, news, and more at The Aviator Event Center and Pub. Bolster your knowledge and network with your peers. Check out the lineup below and register now!

Schedule:

• Registration/Continental Breakfast: 8:30 - 9:15 AM
• Conference: 9:15 AM - 4:30 PM
• Lunch: 12:10 - 1:30 PM (provided)
• Networking Happy Hour: 4:30 - 5:30 PM

Cost:

• Early AMA Member*: $325.00
• Early AMA Non-member*: $375.00
• Regular Member: $400.00
• Regular Non-member: $425.00

*Early registration ends on Friday, April 21 at 5:00 PM (ET)

Cancellation Policy: Attendees who cancel their registration will receive a 50% refund until Wednesday, May 3rd at 5:00 PM (ET). No refunds after this date/time.

Attire: business casual

Additional information: contact Mary Hurley at [email protected], or Kristen Deevers at [email protected].

Speakers:

"Moving the Needle: Techniques for Translating Research into Progress"

Heidi Carrion, Senior Scientist-Products Research, Consumer Foods, The J. M. Smucker Company

Kathy Wilcox, Partner, Switch Innovation Lab

Joe Watson, Partner, Switch Innovation Lab

"A New Approach to Building Remarkable Health Experiences"

Stacy Byers, Senior Vice President Experience, Design + Digital, Highmark Health

"IDG's Virtual Aisle in the Shopper Insights Arena"

Colin Valdiserri, CEO, Informed Decisions Group, Inc.

Susan Johnston-Valdiserri, General Manager/Senior Vice President, Informed Decisions Group, Inc.

"Data Driven Dysfunction in the Digital Marketplace"

Dr. Thomas Flynn, Professor of Integrated Marketing Communication, Slippery Rock University of Pennsylvania, and author of "Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era"

"Turning the Tables - Research on Research"

Bob Graff, Vice President MarketVision Research

Pennilane Carlisle, Shopper Insights Manager, American Greetings

"What Does It All Mean? Storytelling and Market Research"

David Intrator, Chief Meaning Officer, RTi Research

Sponsors:

Host or Publisher American Marketing Association - Northeast Ohio Chapter