2022 SBW: Marketing Trends 2023

Social media is constantly evolving and keeping up with the trends can be difficult. Companies who deliberately made marketing plans for 2021 had to continually pivot and adapt to quickly changing market. 2022 will be no different. Join us as we talk about key marketing strategies for your company to focus on this year and into 2023.

• Produce campaigns that evoke emotion
• Are you using video-based content and live streaming correctly?
• Talk about what matters: sustainability, social impact, climate change and more
• Content is King-
• What content are you creating?
• Is user-generated content part of your strategy?
• Use Keywords to increase website traffic
• Start getting comfortable with Virtual Reality (VR) and Augmented Reality (AR)
• Cybersecurity is critical
• Be inclusive- Representation in marketing is the importance of catering to your target market. The more inclusivity you have the more appealing your brand will be.

Host or Publisher Pikes Peak Small Business Development Center