2022 Marketing Analytics Symposium - Sydney (MASS)

Expanding the Horizons of Quantitative Marketing

Advances in quantitative marketing are set to permeate every aspect of marketing. The Marketing Analytics Symposium - Sydney (MASS) brings together business leaders, analysts, and practice orientated marketing scholars from around the world to discuss cutting edge research and applications for quantitative marketing across new aspects of marketing.

In the surrounds of Sydney Harbour, leading experts will discuss findings, techniques, challenges, and emerging applications of quantitative marketing, including predictions and insights for the coming years.

Topics may include (but not limited to):

• Lead generation in the Post Covid19 world
• Structured versus unstructured data
• Web, social, mobile, app, and GPS analytics
• Influencer marketing analysis
• Cross-platform analytics
• Advertising, CRM, and CLTV analytics
• Behavioural profiling, targeting, personalisation, A/B testing
• Retailing, segmentation, recommendation, retargeting analytics
• Competitive intelligence, trend, and sentiment analysis
• Attribution models and path to purchase
• Instrumentality Analysis
• Uplift/Netlift modelling
• Customer churn and attrition modelling
• Predictive models, text and image mining, AI and marketing analytics
• Emerging biometric and neuro-marketing technologies
• Emerging reality-enhancing technologies (augmented and virtual reality)
• Augmented intelligence (chatbots, digital assistants)
• Blockchain

This conference is for business leaders, analysts and practice-oriented researchers studying marketing analytics.

Conference Chair: Prof. Harald Van Heerde (UNSW)

Conference Co-Chairs: A/Prof. Mathew Chylinski (UNSW), Prof. Prac. Nicolas Chu (UNSW, Sinorbis), Prof. Jack Cadeaux (UNSW)

Advisory Panel: Prof. John Roberts (UNSW), Sameer Chopra, Vicky Falconer, Sidney Song

For more information view the MASS website: https://conference.unsw.edu.au/en/marketing-analytics-symposium-sydney-2022 or contact the organiser at [email protected].

Please ensure you read and understand the Terms and Conditions before purchasing your ticket. The Terms and Conditions can be viewed in the waiver section on the next page. All prices are in Australian Dollars ($AUD) and are inclusive of GST (10%). Registration fee does not include processing charges.

FAQs

Car Parking

Hotel Valet Parking is available for $70.00 per vehicle, per day. Hotel Parking is subject to availability.

For Day Delegates, metered street parking is available at a charge of approx. $5.00 per hour. Alternatively, there are public car parking stations within walking distance. Please see the below links for the public car parking stations;

• Intergraph Car Park - Bond Store 1, 26 Hickson Rd Walsh Bay: http://www.interparkaust.com.au/nsw/bond-store-one/index

• Wilson Car Park – Barangaroo Point, Hickson Rd Walsh Bay: https://www.wilsonparking.com.au/park/2266_Barangaroo-Reserve-Car-Park_Barangaroo-Point

Accommodation 

All bookings must be made directly with the hotel. More information on accommodation options can be via the links below. 

Our recommendation is the Pier One Hotel. For a discounted rate .

Other options include:

• Radisson Blu Plaza Hotel Sydney
• Shangri-la Hotel
• Rendezvous Hotel Sydney The Rocks
• Mantra 2 Bond Street
• Travelodge Hotel Sydney Wynyard
• Ibis Sydney

Cancellation by delegates

If after registration, you are no longer able to attend the event, please advise the organiser via email as soon as possible. No refunds will be offered. However, delegate substitutions from the same organisation will be accepted, provided written notice if given ahead of the event. The organiser reserves the right to retain the full amount of the paid participation fee if cancellation occurs, except in the event of exceptional circumstances (such as unforeseen illness, misadventure, or government-imposed restrictions).

Cancellation of the 2021 Marketing Analytics Symposium - Sydney (MASS)

For any circumstances beyond their control (for example government imposed COVID 19 restrictions), MASS 2021 Committee reserves the right to modify or cancel, without prior notice, any of the arrangements relating directly or indirectly to an event. In this instance a full refund for conference registration will be issued. The committee accepts no liability for travel costs, hotel costs, or any other additional costs incurred to attend the conference.

Contacts 

If you have any queries do not hesitate to contact our Team at [email protected].

Host or Publisher School of Marketing - Marketing Analytics Symposium - Sydney