2022 IAA Global Outlook with Karen Fraser MBE and John Ferguson

Schedule

Fri Mar 04 2022 at 01:00 pm to 04:30 pm

Location

L'Escargot Restaurant | London, EN

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An exclusive, invitation-only lunch: join Karen Fraser MBE (Ipsos) and John Ferguson (The Economist) as they reveal the 2022 Global Outlook.
About this Event
What will 2022 look like for global companies?

At this exclusive, invitation-only IAA UK event, join Karen Fraser MBE, Senior Director of Thought Leadership at IPSOS and John Ferguson, Head of Economist Impact’s Globalization, Trade and Finance practice as they uncover the challenges faced by companies as the global economy starts to recover from the shock of Covid-19.

The complexities of trade and supply chains, compounded by geopolitics and sustainability issues, have tested companies' resilience. In a global economy characterised by risk, there is a growing sense that there are too many objectives for global companies to navigate. How can they mitigate risk while looking for opportunities, and drive their CMOs to quickly revise their strategies and plan for sustainability targets as well as advertising and marketing targets?

We are incredibly fortunate to welcome Karen and John to share their thoughts at this exclusive IAA UK lunch.


Please note that places are limited and IAA members will be given priority. Contact  if you would like to be considered for an invitation. 



About Karen Fraser MBE

Karen Fraser recently joined Ipsos to create thought leadership for marketing leaders. Harnessing the resources of the Ipsos network, she will create reports on the political, cultural and societal trends that will impact brands in future.

Alongside this role, she will continue to work as an advisor to the International Advertising Association UK on initiatives such as Global Brand Think Tank, the IAA's network for brands. She also consults in her role as co-founder of Weiser Works with Helen Weisinger.

She has an incomparable track record in setting the agenda for the UK ad industry as she ran the industry think tank Credos for 10 years, creating a publishing programme, including the 'Advertising Pays' series of reports on the £140bn contribution advertising makes to the UK economy.

She was awarded the MBE In the Queen's 2017 New Years' Honours list, for services to the advertising industry, equality and diversity.

She has published reports on reputation and won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for her work on ethics, environmental and social impact.

She’s a regular speaker at advertising industry events and has been interviewed on Radio 4 Today programme, Radio 5 Live, BBC online, The Economist, New Statesman, the FT among others. Her work has also featured on BBC 2's Newsnight.


About John Ferguson

John is the Head of Economist Impact’s Globalization, Trade and Finance practice. He is responsible for leading and developing the practice across different geographies and sectors, including both public and private organisations. As the global economy is being transformed by multiple forces including geopolitics, technological progress and climate change, the practice works with clients to navigate these structural shifts.

A frequent public speaker, his delivery style helps to provide context to many global issues in an insightful and accessible way, supported by his 16 years in policy and economic analysis.

Most recently, as Director of Macroeconomics, he was responsible for guiding The EIU’s global economic analysis across 200 countries. Prior to this, he was Director of Country Analysis and Global Forecasting. As a trained economist, John has a breadth of research experience using econometrics, macroeconomic and political economy analysis. His research has covered many of the major factors impacting the global economy: climate change; geopolitics; FDI flows; artificial intelligence; and global employment patterns. John holds a Master’s degree in International Economics from Sussex University where he specialised in macroeconomics and trade, and an Honours degree in Psychology from the Australian National University.


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Where is it happening?

L'Escargot Restaurant, 48 Greek Street, London, United Kingdom

Event Location & Nearby Stays:

Tickets

GBP 175.00

IAA UK

Host or Publisher IAA UK

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