2-DAY MASTERCLASS PROGRAM - Leading Digital & Business Transformation


Thu Mar 16 2023 at 11:00 am to Fri Mar 17 2023 at 05:00 pm


Haus der Bayerischen Wirtschaft | Munich, BY

2-DAY MASTERCLASS PROGRAM - Leading Digital & Business Model Transformation at Large-Scale
About this Event

The world will be a different place once we come out of this global crisis. According to the World Economic Forum, 80% of executives believe their business models are at risk. And even more importantly, 60% of all successful digitization programs transform to new, digital business models. In times of extreme uncertainty, it is pivotal to understand how to lead at the intersection of the three essential transformations of our times - the digital, the business model, and the sustainability shift.

Proven at leading business schools, this 2-day program teaches in a concentrated form the methods and tools to develop effective transformation strategies and successfully implement them in your company. The program concludes with a certificate after successful participation.

The Masterclass Program is based on the bestseller 'Radical Business Model Transformation - Gaining the Competitive Edge in a Disruptive World'. The book has won several awards, is considered a reference in business model and digital transformation literature and has been translated into numerous languages.

Top-notch faculty provide excellent learning experiences: Program Director Dr. Carsten Linz has led numerous large-scale transformation programs, is ranked as Top-100 digital thought leader and member of the World Economic Forum Expert Network. He is author of the underlying book Radical Business Model Transformation. The program faculty consists of further CxO Speakers that will be announced in January.

The program will be held as onsite event in Munich with the possibility of direct interaction with all lecturers. Each participant will receive a signed copy of the book Radical Business Model Transformation.


The program combines two days of intensive training with individual assignments, group work, case studies as well as exchange with renowned leaders as guest speakers who have successfully led transformations.

It comprises individual preparation and 4 learning modules with specific topics designed to inspire you to explore new ideas, challenge traditional approaches and integrate what you learn into your specific organizational context. Optional leadership coaching for case-specific consolidation of what you have learned and for transfer to your own organization and as accelerator of your career, are avilable as round-off.


  • Curated articles
  • Curated video articles
  • Individual preparation exercises

FIRST DAY (THU, March 17, 2023)


  • Resilience as organizational capability to proactively shape the future instead of solely responding to it
  • The convergence of digital transformation, sustainability transformation, and business model transformation
  • Facts instead of myths: Winning patterns of transformations - from starting the 'movement' to operational rhythm


  • The 'Business Transformation Board' - Strategic orchestration of change at scale
  • From platforms and solution provider strategies to data-driven transformations and complexity reduction (vertical transformations)
  • When 'Embed-then-Scale-out' wins over 'Separate-then-Integrate'...
  • Preparation for day 2: Presentation and discussion of individual transformation challenges


  • Leadership Talk: Opportunities & Challenges in Large Scale Transformation; CxO Speaker to be announced in January

SECOND DAY (FRI, March 18, 2023)


  • From diversity effects & servitization to scale effects & productization (horizontal transformations)
  • Group work: Mastering your own business model transformation - systematic delta management from status quo to 'north star'.
  • Plenum: Discussion of Group Work and Feedback on the individual Transformation Journeys
  • Mastery: Effectively initiating, managing, monitoring and anchoring radical transformation


  • Transformation at large-scale as complex leadership challenge
  • NewLeadership for transformative times - how to get it right?
  • Debriefing and personal roadmap
  • Certificate Ceremony


  • Individual Leadership Coaching (optional offer): Effective translation into actions for your own role in the context of the organization (3 Leadership Coaching sessions x 90 min, pre/post preparation plus exercises between sessions).

You will leave the program with inspiration and innovative ideas to apply to your current and future business challenges.


The Masterclass Program Leading Digital and Business Transformation is designed for Executives and Transformation Managers who need to demonstrate strategic leadership in times of great uncertainty and turbulence.

Past attendees have included Managing Directors, Chief Transformation Officers, Chief Digital Officers, IT Leaders/CIOs, Transformation experts, and Sales/Service Leaders whose customers need to be transforming.

"A great experience to attend the Masterclass, interact directly with Carsten and share experiences with other highly qualified participants from different industries. Very well structured and comprehensive lecture program with guest speakers providing insights into their business transformation. A must-attend event for executives to future-proof their companies!"
Esther Lind, Global Transformation Leader, Managing Director SAG

The overall satisfaction rating from all previous participants is 9.2 [out of 10]. And 85% of participants would recommend the Masterclass to a friend.

"Highly relevant for executives. It provides both an excellent conceptual structure and great insights through a breadth of real business cases. Until now, such guidance on how to transform your business model has been lacking."
Dr. Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation at ABB
"This excellent book gets to the heart of business model transformation with methods for developing strategies and practical examples of implementation, change, and bringing key stakeholders along for the ride."
Mark Spelman, Member of the Executive Committee of the World Economic Forum
"The authors provide great insights on how to transform a business model. Clear recommendations and many examples offer important insights for any transformation leader."
Oliver Gassmann and Karolin Frankenberger, professors at the University of St. Gallen and authors of the Business Model Navigator.


Dr. Carsten Linz

Carsten Linz is the founder of bluegain, an expert in innovation-led business transformation, and the author of the underlying book Radical Business Model Transformation (with Günter Müller-Stewens u. Alexander Zimmermann).

In more than 20 years in leadership positions, he has built several 100 million Euro companies and led enterprise-wide transformation programs with more than 60,000 employees. His most recent roles include Group Digital Officer at BASF, Business Development Officer at SAP and Global Head of the Center for Digital Leadership.

He is represented on various boards including the o9 Executive Council Dallas/US, Shareability’s Technology & Innovation Committee Los Angeles/US, and Social Impact Berlin/GER. He is a member of the World Economic Forum's Expert Network and of the investment committee of European’s largest seed capital fund. As a adjunct faculty member, he teaches in executive programs at the European School of Management & Technology Berlin, Mannheim Business School, University of St. Gallen and Stanford Graduate School.

His articles have appeared in renowned journals such as Forbes, MIT SloanMgmt. Review, Harvard Business Review/Manager, CIO Magazine, Computerwoche, D!gitalist, and Frankfurter Allgemeine Zeitung. He is a sought-after keynote speaker at London Speaker Bureau and advises boards of directors around the world.

He holds a PhD in Innovation Management from University of Bern/Switzerland and a Diploma degree in Economic Engineering from Karlsruhe Institute of Technology. He studied System Dynamics and Entrepreneurship at MIT Sloan School of Management, Leading Change and Organizational Renewal at Harvard Business School, and Corporate Strategy at INSEAD Fontainebleau.

He lives with his family in Frankfurt/Main, Germany.


This masterclass program provides an action guide for successful business transformation. It offers...

  • Two program days with top lecturer and CxOs as guest speakers
  • Scientific foundation of all program content and field-proven methods and tools, as well as a wide range of case studies
  • Group work to develop transformation pathways for their own organizations (or for your clients)
  • Curated materials for individual familiarization with the topics of business model transformation and digital transformation
  • The option of a focused individual leadership coaching session as a follow-up to the masterclass program
  • The program concludes with a certificate

Additional Services

  • A hand-signed copy of the best-selling book Radical Business Model Transformation allows for further in-depth study of the content.
  • The format allows direct interaction with all instructors and offers an award-winning learning experience

The program fee is 1,590€ plus VAT and includes the course fee, the seminar materials, all break refreshments and a hand-signed copy of the best-selling book Radical Business Model Transformation.

The fee for the package offer, which includes the Masterclass Program plus the Individual Leadership Coaching, is 1.990€ plus VAT.

Until December 31, 2022 there is a Christmas discount of 20% on the Masterclass Program (1.272€ plus VAT).


Please do not hesitate to contact our bluegain Academy in case of any further question...

[email protected]


Where is it happening?

Haus der Bayerischen Wirtschaft, Max-Joseph-Straße 5, Munich, Germany

Event Location & Nearby Stays:


EUR 1272.00 to EUR 1990.00

Dr. Carsten Linz - in collaboration w\/ bluegain academy

Host or Publisher Dr. Carsten Linz - in collaboration w/ bluegain academy

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