18th Annual Babes in Toyland Christmas Toy Drive

On Thursday December 4th 2025 at Academy LA, Babes in Toyland will join forces with Nalu Bay Swimwear and SuperModel Management for our signature event - the 18th Annual ‘Babes in Toyland - Christmas Toy Drive’ to collect toys for The Midnight Mission (www.MidnightMission.org).

Babes in Toyland is your Instagram feed come to life at a charity event with over 150 models and top influencers hosting the event to use social media for a positive cause. This high engagement event attracts a high-profile clientele in Hollywood. The 18th Annual Christams Toy Drive has a projected reach of over 100+ million organic impressions online and hundreds of user-generated social media posts and stories.

Since 2008, 'Babes in Toyland’ has been a social engagement powerhouse and one of the hottest tickets in Hollywood.

Babes in Toyland uses social media to make a positive change in the world bringing together top social media influencers and models to collect toys for The Midnight Mission.

Get in the Holiday spirit and join us for a night of Holiday entertainment with some special surprises, Christmas themed photo activations, Santa and more...

We will be collecting toys for The Midnight Mission. Every year, The Midnight Mission works to secure toys for homeless and near-homeless children. Santa Claus and his helpers will be granting Christmas wishes to impoverished children as they can select toys of their choice at The Midnight Mission’s Santa’s Village.

The Babes in Toyland event series, over the past eighteen years, has etched a distinctive place for itself in the social calendar. It’s not just a party; it’s a celebration of community spirit, of making a difference, of transforming the act of partying into an opportunity for philanthropy. This platform has seen over 2,000 models and influencers supporting various causes, thereby promoting a culture of giving back, all while in the throes of a fabulous party.

Since 2008, 'Babes in Toyland’ has been a social engagement powerhouse and one of the hottest tickets in Hollywood. Expanding to include the ‘Babes in Toyland - Pet Edition’ in 2015, ‘Babes in Toyland - Support our Troops’ event in 2016, ‘Miami White Party’ in 2021, ‘Playmaker’s Party’ during Super Bowl week in 2022, ‘Pink Party for Breast Cancer Awareness’ in 2023 and adding events across the country, our network has grown exponentially.

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