16th KWANZAA MARKET FESTIVAL 2025: Celebrating Community and Culture

About the Event:

Join us for the 16th Annual- Kwanzaa Market Festival, Saturday, December 6, 2025, in San Antonio from 12 pm - 4 pm at the SBC Community Center(3310 E. Commerce Street San Antonio TX 78220)

The Pan African Cultural Community (PACC) invites you to join us for the 16th Annual Kwanzaa Market Festival 2025, a vibrant celebration of African heritage, culture, and community! This year's festival offers an exciting opportunity to learn more about Kwanzaa, its rich history, and the significance of its celebrations, while also supporting local businesses and cultural entrepreneurs.

Why Attend?

Celebrate African Culture: Whether you're familiar with Kwanzaa or new to the celebration, the Kwanzaa Market Festival is an educational and fun way to immerse yourself in African culture, history, and traditions.

Support Black Entrepreneurship: Your participation helps uplift African and African-American business owners, supporting economic sustainability in these communities.

Enjoy a Festive Atmosphere: With live music, performances, and a lively marketplace, the festival creates a joyful, energetic environment where people of all ages can gather and connect.

Create Lasting Memories: Enjoy the sights, sounds, and flavors of the festival with family and friends while learning about the principles that guide Kwanzaa and the importance of unity and self-determination.

We look forward to seeing you at the 16th Annual Kwanzaa Market Festival 2025 as we come together to celebrate African heritage, creativity, and community! Join us in supporting local businesses, learning about the rich traditions of Kwanzaa, and enjoying the best of African culture!

Please donate to support the Pan-African Cultural Community, a non-profit tax-exempt organization, that produces and promotes cultural programs to educate, unite, and empower our family and community.

For more information, vendor opportunities, or to volunteer:

If you want to become a vendor for this event: the cost is $ 45 (Non-Food Vendor) and $80(Food Vendor). Please register through Eventbrite or contact:

Aundar Maat at 210.560.3622 or email: [email protected] for more information.

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Event Highlights:

Learn About Kwanzaa:

Kwanzaa is a week-long celebration that honors African heritage and culture. The festival begins on December 26th and ends on January 1st, with each day dedicated to one of the seven principles (Nguzo Saba). During the Kwanzaa Market Festival, participants will have the chance to engage with educational displays, hear from cultural speakers, and learn how Kwanzaa is celebrated worldwide. Discover the history behind the holiday and explore its meanings, rituals, and traditions that strengthen the African-American community.

Culturally Enriching Products:

Support local vendors and discover a diverse range of products that showcase the beauty of African culture. The marketplace will feature:

Handmade Goods: Unique jewelry, art, crafts, and more created by local artisans.

African-Inspired Clothing: Bold, beautiful garments and accessories, including vibrant fabrics, headwraps, and custom clothing pieces.

Kwanzaa Accessories: Purchase your own Kwanzaa candles, mats, and other traditional items for your Kwanzaa celebration.

Cultural Foods: A variety of delicious African and African-American cuisine will be available, including traditional dishes, street food, and desserts. Enjoy flavorful meals and snacks that reflect the culinary diversity of the continent.

Support Local Businesses:

The Kwanzaa Market Festival is an excellent opportunity to support small businesses and cultural entrepreneurs from local African and African-American communities. By shopping at the festival, you contribute directly to economic empowerment within these communities, helping to preserve and promote African culture in the marketplace.

Local Entertainment:

Enjoy live performances by local musicians, dancers, poets, and cultural performers throughout the day. The festival will feature a dynamic lineup of talent, from traditional African drumming to modern dance and spoken word, offering a rich array of entertainment that celebrates African heritage and creativity.

Family-Friendly Activities:

The festival is designed for all ages! Enjoy family-friendly workshops, storytelling sessions, children's crafts, and interactive performances that will engage and educate young attendees about African culture and the principles of Kwanzaa.

Kwanzaa Principles (Nguzo Saba):

Each day of Kwanzaa is dedicated to one of the seven principles that help guide the celebration:

Umoja (Unity): To strive for and maintain unity in the family, community, nation, and race.

Kujichagulia (Self-Determination): To define ourselves, name ourselves, create for ourselves, and speak for ourselves.

Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers’ and sisters’ problems our problems and to solve them together.

Ujamaa (Cooperative Economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.

Nia (Purpose): To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.

Kuumba (Creativity): To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.

Imani (Faith): To believe with all our hearts in our people, our parents, our teachers, our leaders, and the righteousness and victory of our struggle.

Host or Publisher AUNDAR MAAT