1+1 Masterclass

For African firms to remain competitive and add value, selling so called “commodities” and competing on price is no longer an option. Rather, building and growing regional and international brands should now be a key priority for African firms to create more economic value, attract new investors and foster positive perceptions about African products and services. In this session, CEIBS European President and Professor of Marketing, Prof. Dominique Turpin will illustrate with very practical concepts and hands-on examples, how Africa needs to build brands and how to go about it. Join us for a great evening of learning and networking!

Host or Publisher China Europe International Business School (CEIBS)