10th Marketing AI Pulse
About this Event
Marketing AI Pulse brings together curious marketers, bold thinkers and hands-on builders to try what’s next in AI, swap ideas and have some fun along the way.
Make Atlanta Tech Park your office for the day. Come early, get some work done and be here when the Marketing AI Pulse community starts arriving.
AGENDA
1 to 1:30 p.m. Doors Open, Badge Pick-Up, Exhibitors and Partners
Check in, pick up your badge, enjoy refreshments and connect with other attendees. Meet the teams behind ProRelevant, overQualified, AMA Atlanta, TAG Marketing Society, Clay Club Atlanta and RevOps Co-op Atlanta, The AI Collective, and Georgia AI Alliance.
1:30 to 2:15 p.m. Welcome to the 10th Marketing AI Pulse and What 2027 Demands
Aby Varma, CEO and Founder, Spark Novus and Marketing AI Pulse, Host
Helen Alexander, Growth Strategist, Emcee
Featured segment: Sherry Heyl, Founder and Strategic Advisor, Amplified Concepts
Join a community conversation about the skills, priorities and possibilities shaping marketing in 2027.
Sherry Heyl will explore what AI pushback can reveal about capability, capacity, quality, clarity, trust and professional identity, and what may be behind those concerns.
2:15 to 2:45 p.m. The Customer Insights Your Marketing Data Is Hiding
Josh Cherfoli, Vice President of Marketing, Precision Aviation Group
Mashu Sainz, Vice President of Global Consumer, Shopper Insights and Brand Analytics, Newell Brands
Tim Hernquist, Head of Marketing, North America Enterprise, Jabra
Moderator: Guy Powell, Founder and Managing Partner, ProRelevant Marketing Solutions
Explore how AI can uncover overlooked customer insights, connect existing data signals and help marketers make better decisions about audiences, messaging and growth.
2:45 to 3:15 p.m. Fireside Chat: The Agency of Tomorrow Won’t Run on Yesterday’s Model
Matt Cyr, Founder and President, Signal78
Moira Vetter, Senior Vice President and Head of B2B, Yes&
AI is changing how agencies deliver work, organize teams and guide clients. This fireside conversation explores how agencies are moving from experimentation to everyday AI adoption, connecting tools and building team confidence, with practical lessons for agency leaders and brand marketers.
3:15 to 3:45 p.m. Breakout Preview, Group Photo and Break
Hear about the breakout options, gather for a group photo, then take a break before the sessions begin.
3:45 to 4:45 p.m. Concurrent Breakout Sessions
Stop Prompting. Start Delegating: Practical AI Agents for Marketers
Philip Lakin, Director of AI Transformation, Zapier
Learn when to use an AI agent, how to give it useful context and where human checkpoints belong. Build a one-page plan for a revenue-focused agent and a two-week test plan. No coding required. Bring a laptop and a real marketing problem.
AI Can Scale Your Visibility, But Is Your Brand Story Worth Choosing?
Tamara Scott, Co-Founder and Chief Content Officer, overQualified
Marc Fuson, Co-Founder and Chief Creative Officer, overQualified
Explore how to uncover a distinctive brand story through customers, employees and the business itself. Use it to guide messaging and generative engine optimization so buyers and AI understand what makes your company different.
Turn a Product Image Into a Video Ad With Generative AI
Natalia Gonzalez, Co-Founder and CEO, Altera
Elizabeth Kealoha, Co-Founder and COO, Altera
See how to turn a product image into a 15- to 20-second video ad using generative AI and Runway. This live demo covers creating a starting image, generating video, and adding audio and copy, with a step-by-step guide to try afterward.
4:45 to 5:30 p.m. Unwind: Mix and Mingle
Enjoy beer, wine and hors d’oeuvres with DJ Nuro. Connect with speakers, peers and partners.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00 to USD 23.18
