10 Sales Truths That Grow Your Business

Brief of workshop:

Sales is often talked about as a talent or a tactic, but the real barriers most businesses face are everyday habits that quietly sabotage revenue potential. In this practical, interactive workshop, two seasoned sales coaches - Matt Sykes and Scott Russell - cut through jargon and theory to deliver ten grounded pieces of sales advice that actually help businesses make more and better commercial connections.

Each coach brings five lessons drawn from years of real-world selling, leadership, and coaching. You’ll hear frameworks for qualifying and progressing opportunities, suggestions for improving conversation quality, and ways to make sales easier for both your team and your customers. This session is designed for business owners, leaders, and professionals who want clearer decision-making, stronger commercial confidence, and actionable habits — without scripts, tricks, or pressure tactics.

This workshop sits squarely within Ipswich Thrive: Business Week’s mission to foster growth, collaboration, and capability in the local business community. Attendees will leave with practical strategies they can apply the very next day to strengthen their sales performance and grow revenue with integrity.

Key Objectives

• Recognise everyday behaviours that quietly delay or derail sales success
• Learn 10 practical principles that apply across sectors and business sizes
• Improve the quality of commercial conversations without “selling out”
• Identify simple, action-ready habits to strengthen pipeline momentum
• Walk away with tools you can apply immediately to improve outcomes

Who should attend: This workshop is relevant to business owners, leadership and employees looking to advance their career.

Your Trainers:

Matt Sykes - BGCN Business Coach and author of Converted and Sales Glue

Scott Russell - BGCN Business Coach and Entrepreneur

*Short breaks with refreshments will be provided.

**Please note that there are limited spaces available for attendees, if you are unable to attend, please provide reasonable notice so that we are able to offer your place to someone on the waiting list.

This workshop is being delivered and hosted by BGCN as part of Ipswich Thrive Business Festival 2026 in collaboration with Ipswich Borough Council.

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Host or Publisher BUSINESS GROWTH COACH NETWORK