10 for 90 for Mental Health

Starting October 1, 2025, Reverie Collective co-founder Erika Renfrew committed to running 10km a day for 90 days and donating $10 a day to the Wirth Foundation and Wirth Hats, which provide access to therapy for people who can't otherwise afford it.

On Sunday, December 14, from 12:30pm to 2:30pm, join Erika in community as she runs her daily 10km. PISE Track has generously donated the outdoor space, allowing people of all paces to run, walk, or roll together. Come for one lap, all 25 laps, or any amount in between—you choose the distance and the speed.

Hot drinks will be supplied by Lindsay Casey PREC* and Chelsea Skaalrud of the Selling Seaside Group real estate team from RE/MAX Camosun, sweet treats will be served by OSO Cafe Dessert, Peak Endurance will lead a group warm-up shortly after 12:30pm, and high-fives will be plentiful. FYI: This event is cup-less! Please bring water and a to-go mug.

With a minimum donation of $10 to register for this event, 100% of the proceeds will be donated.

• 20% of ticket sales will be donated to PISE's charitable non-profit organization, providing sport education programs and services across South Vancouver Island to children and youth.
• 80% of ticket sales will be donated to the Wirth Foundation, providing access to therapy for people who can't otherwise afford it.

10 for 90 for Mental Health is an opportunity to come together for a meaningful cause. Let's share kilometres, conversation, and resources to continue the life-saving work of destigmatizing therapy and checking in on one another's mental wellness.

Share your memories from the event on Instagram using #10for90forMentalHealth and tagging @thecollectivereverie @erika.renfrew @wirthhats @piseworld.

Helpful event details:

• Bathroom facilities are available inside the building, located near the PISE track, accessible via stairs or an incline ramp suitable for wheelchair users.
• Pay parking is available near the PISE Track, with a few accessible spots. There is a soccer game ending at 12pm, so parking might be on the busier side. However, the Camosun parking lot is also available. We recommend carpooling if you can!
• If you have curiosities or concerns about access to the facilities, parking, or track, please email [email protected]. We can connect with PISE and get your questions answered before the event.
• If the minimum $10 donation is a barrier to attendance, we would love to see you still there. Please send a quick note to [email protected]. No questions asked, we only want to ensure that we plan for the right event capacity.
• This event is cup-less. Please bring water (stay hydrated, folks!) and a to-go mug.
• No refunds are available. If you are unable to attend, your registration fee will be donated to two meaningful causes.

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